LEGAL · VERSION 2026-10-03

Terms of Service

These Terms are a legally binding agreement between you and the operator identified in the Legal Notice (“THE WALL”, “we”, “us”). By creating a claim, publishing an advertisement, listing or buying a claim, or otherwise using the service, you agree to these Terms and the policies incorporated by reference.

Important: THE WALL is a digital advertising and platform-record service. A pixel claim is a contractual right within THE WALL to control specified coordinates, subject to these Terms. It is not real property, a security, a financial instrument, a cryptocurrency, an NFT, a share in THE WALL, or a guarantee of traffic, advertising performance, resale value, profit or liquidity.

1. Eligibility and accounts

You must be at least 18 years old and legally capable of entering into contracts. You are responsible for the security of your email account, magic links, browser sessions and any device used to access THE WALL. Actions taken through a valid authenticated session are treated as authorised by the account holder unless applicable law requires otherwise.

2. Pixel claims

A claim gives the current platform-record holder the ability to control the corresponding THE WALL coordinates and, where permitted, submit advertising or list the claim on the secondary marketplace. Coordinates are unique within THE WALL but have no existence, ownership status or enforceability outside this service. Claims remain subject to technical operation, moderation, payment-provider rules, fraud controls, applicable law and these Terms.

We do not promise that a claim, advertisement or coordinate will be displayed at a particular size, zoom level, placement, ranking, device viewport or visual prominence. Interface changes, accessibility changes and technical redesigns may alter how the Wall is rendered.

3. No investment or performance promise

You must not purchase a claim based on an expectation that it will increase in value. Secondary-market prices are set by sellers and may be arbitrary. We do not value, endorse, guarantee, broker or promise any resale. We do not guarantee impressions, clicks, leads, sales, conversions, search ranking, backlinks, advertising return, brand exposure or audience size.

4. Advertisements and user content

You retain responsibility for all content, links, offers, products, services, claims and intellectual-property rights associated with your advertisement. You represent that you have all rights and permissions required to publish it and that it is accurate, lawful and not misleading. THE WALL may reject, restrict, suspend, remove or expire content that we reasonably believe violates law, third-party rights, these Terms or the Acceptable Use Policy.

We do not endorse or verify advertisers, destination websites, products, sellers, buyers or claims made in advertisements. External links are used at your own risk.

5. Marketplace sales

A marketplace listing offers the platform claim only. The seller's existing advertisement does not transfer to the buyer. Ownership changes only after THE WALL verifies a completed payment. Buyers and sellers are responsible for reviewing the claim coordinates, provenance and price before transacting.

Sellers represent that they are the current authorised holder, have authority to sell the claim, have completed any required Stripe onboarding, and will comply with tax and legal obligations. Sellers authorise THE WALL and Stripe to deduct platform fees, reverse seller proceeds, refund application fees, debit or offset balances, or place holds where required to process refunds, disputes, chargebacks, fraud reviews or payment corrections, to the extent permitted by law and payment-provider rules.

6. Payments, fees and foreign exchange

Payments are processed by Stripe or another disclosed payment provider. Marketplace fees are shown before purchase. Currency conversion, card-network, banking, processing, dispute and payout fees may apply. Settlement currency can differ from the buyer's payment currency. Small rounding differences can occur.

Amounts paid by a buyer that are routed to a third-party seller are marketplace gross merchandise value, not THE WALL revenue. THE WALL revenue is generally the platform commission or original-claim fee retained by THE WALL, less applicable processing and settlement costs.

7. Refunds, withdrawal rights and reversals

The Refund & Marketplace Policy forms part of these Terms. Where you are a consumer and mandatory law gives you a right of withdrawal, conformity remedy, refund or other statutory remedy, nothing in these Terms removes that right. When you expressly request immediate digital performance, performance may begin before a statutory withdrawal period expires. Any loss or limitation of a withdrawal right occurs only where the applicable legal requirements are satisfied.

Marketplace refunds and chargebacks can require reversal of seller proceeds, application fees and ownership. THE WALL may temporarily suspend a claim during review. A refund does not necessarily restore ownership until the financial reversal and provenance checks have completed.

8. Availability, changes and discontinuation

THE WALL is provided on an “as available” basis. We may perform maintenance, change features, add or remove functionality, alter rendering or zoom behaviour, change moderation controls, or suspend parts of the service for security, fraud prevention, legal compliance, payment-provider requirements or operational reasons.

We do not guarantee uninterrupted availability, error-free operation, permanent compatibility with any browser/device, or preservation of any particular visual design. Where mandatory consumer law requires continuity or conformity, those mandatory rights remain unaffected.

9. Content moderation and illegal content

Users may report allegedly illegal content or policy violations using the reporting mechanism provided by THE WALL. We may investigate, remove or restrict content, suspend accounts or preserve evidence. Where applicable law requires notice or reasons for moderation decisions, we will provide them in the manner required by law.

10. Third-party services

THE WALL depends on services outside our control, including Stripe, payment networks, hosting, DNS, email providers, browsers, operating systems and internet connectivity. We are not responsible for failures attributable solely to those third parties, except to the extent mandatory law provides otherwise.

11. Intellectual property

THE WALL, its software, interface, branding and platform data are protected by applicable intellectual-property law. Except for rights expressly granted by these Terms, no licence or ownership is transferred. User content remains subject to the user's rights, but you grant THE WALL a worldwide, non-exclusive, royalty-free licence to host, reproduce, resize, cache, moderate and publicly display submitted content solely as reasonably required to operate, secure, promote and document the service.

12. DISCLAIMERS

TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE SERVICE, WALL, CLAIMS, MARKETPLACE, ADVERTISING DISPLAY, SEARCH, PROVENANCE RECORDS AND RELATED FEATURES ARE PROVIDED “AS IS” AND “AS AVAILABLE”, WITHOUT ANY GUARANTEE OF COMMERCIAL RESULTS, TRAFFIC, REACH, RESALE, PROFIT, UPTIME, ERROR-FREE OPERATION OR FITNESS FOR A PARTICULAR BUSINESS PURPOSE.

13. LIMITATION OF LIABILITY

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE WALL WILL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, PUNITIVE OR CONSEQUENTIAL LOSS; LOSS OF PROFITS, REVENUE, SALES, LEADS, ADVERTISING SPEND, DATA, GOODWILL, REPUTATION, BUSINESS OPPORTUNITY, EXPECTED RESALE VALUE OR BUSINESS INTERRUPTION; OR LOSS ARISING FROM A THIRD-PARTY ADVERTISER, SELLER, BUYER, WEBSITE, PAYMENT PROVIDER OR INTERNET SERVICE.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE WALL'S TOTAL AGGREGATE LIABILITY TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THE SERVICE DURING ANY 12-MONTH PERIOD WILL NOT EXCEED THE TOTAL AMOUNTS ACTUALLY PAID BY YOU TO AND RETAINED BY THE WALL AS PLATFORM FEES OR ORIGINAL-CLAIM FEES DURING THE 12 MONTHS BEFORE THE EVENT GIVING RISE TO LIABILITY. AMOUNTS PASSED THROUGH TO THIRD-PARTY SELLERS, TAXES, BANK OR CARD-NETWORK AMOUNTS, AND THIRD-PARTY PROCESSING/FX FEES ARE NOT AMOUNTS RETAINED BY THE WALL FOR PURPOSES OF THIS CAP.

Mandatory-law carve-out. Nothing in these Terms excludes or limits liability, remedies or rights that cannot lawfully be excluded or limited, including mandatory consumer rights, statutory rights for non-conforming digital services, rights under data-protection law, liability for death or personal injury where exclusion is prohibited, or liability for intentional misconduct or other conduct that applicable law does not permit us to exclude. If a limitation in this section is unenforceable, it applies only to the maximum extent legally permitted.

14. Indemnity for business and professional users

To the extent permitted by law, users acting for business or professional purposes will indemnify THE WALL against third-party claims, losses and reasonable costs arising from their advertisements, products, services, destination links, infringement of third-party rights, unlawful content, tax obligations, misleading statements or breach of these Terms. This clause does not reduce mandatory consumer rights.

15. Suspension and termination

We may suspend or restrict access where reasonably necessary for security, fraud prevention, payment disputes, legal compliance, abuse, infringement, illegal content or material breach. Suspension does not erase transaction, provenance, security or accounting records that we are entitled or required to retain.

16. Force majeure

To the extent permitted by law, we are not responsible for delay or failure caused by events beyond reasonable control, including infrastructure outages, attacks, payment-network failures, governmental actions, natural disasters, labour disruptions, widespread internet failure or third-party platform outages.

17. Governing law and disputes

These Terms are governed by the laws of Greece, without prejudice to mandatory protections that apply to consumers in their country of residence. For business users, the courts competent for the operator's registered seat have exclusive jurisdiction to the extent legally permitted. Consumers retain any mandatory right to bring proceedings in another competent forum.

18. Changes

We may update these Terms for legal, security, product or operational reasons. Material changes will apply prospectively and will be communicated where required by law. The version shown at the top identifies the applicable published version.